Diversify Your Patients For Profit: How To Turn Cultural Awareness & Sensitivity Into $$$$
Diversify Your Patients For Profit: How To Turn Cultural Awareness & Sensitivity Into $$$$ has been developed and designed to provide dentist and his/her staff with cross-cultural awareness and state-of-the-art cross-cultural sensitivity training that will significantly improve a dentist’s and his staff’s success in demonstrating and providing cross-cultural awareness, understanding, respect, and empathy.
They will noticeably master these important cross-cultural skills thereby providing patients from different cultures with an excellent patient experience.
Without this cross-cultural awareness and important cultural sensitivity skills, dentists and their staff are likely inadvertently making costly cross-cultural mistakes with culturally-different patients and do not realize they are making these mistakes.
As a result, culturally-different patients do not come back and do not refer people from their cultural group to your dental practice.
This very unfortunate, unnecessary, and a costly loss of profitable business. Many culturally-different patients can have good to high incomes and can afford the more expensive dental services you practice provides.
Diversify Your Patients For Profit: How To Turn Cultural Awareness & Sensitivity Into $$$$ is designed to attract more multicultural patients to your dental practice and impressed culturally-different patients with the cross-cultural awareness, understanding, respect and cultural sensitivity skills of dentists and their practice’s staff.
Diversify Your Patients For Profit: How To Turn Cultural Awareness & Sensitivity Into $$$$ is provide in three information-rich Modules:
Module #1: Understanding Cultural Differences
Module #2: Cross-Cultural Strategy For Your Practice
Module #3: Cultural Sensitivity Skills For Turning Patients Into Repeat Clients
Module #1: Understanding Cultural Differences explains how any culture in the world operates. It explains the two levels of any culture and how the Cultural DNA of an individual’s culture results in the visible cultural aspects of an individual. One’s cultural background is a very powerful force shaping “who you become” as an adult. One’s cultural background is country determined.
This Module also provide a solid explanation of the eight key Cultural Dimensions of a culturally-different patient’s Cultural DNA that you would experience when providing dental services. As a result, you and your staff come to have a good understanding of a patient from a different culture and how your culture’s framework may be different than their cultural framework. Keep in mind that 95% of the world’s countries have cultures significantly different than that of the USA.
The eight key Cultural Dimensions explained are the:
- Two Reality Cultures
- Two Relationship Cultures
- Two Communication Cultures
- Three Time Culture
- Two Social Power Cultures
- Two Emotional Cultures
- Two Masculinity & Femininity Cultures
- Two Tolerance of Uncertainty Cultures
Module #2: Cross-Cultural Strategy For Your Practice, focuses on providing an overview on optimizing the most important strategic “Touch Points” your dental practice needs to have in the marketplace. Specifically:
- Your Dental Website
- Use of Social Media
- Providing a Multicultural Office Environment
- Cultural Events
Module #3: Cultural Sensitivity Skills For Turning Patients Into Repeat Clients provides an overview of valuable insights, understanding, and skills for dentists and their staff on cross cultural sensitivity skills. The Specifically, cross-cultural human relationship skills of:
- Awareness – Understanding
- Cultural Communications
- Cultural Self-Awareness
- Cross-Cultural Adapting