Successfully Selling to Prospects of Different Cultures

Is the success of your sales career limited because you lack the specialized skills of selling to prospects in, or from, different cultures?

When you engage with a prospect from a different culture, what is their experience of meeting and engaging with you?

Most sales people have never received cultural competency sales training.  They are trying to sell “cross-culturally blind”. They automatically try to sell to culturally-different prospects the way they sell to prospects in their own country.  

It is difficult to sell to a culturally-different prospect who thinks you do not understand them; cannot relate to them; and do not respect their culture. Those are big sales barrier for you to overcome. 

Prospects from different cultures feel most comfortable buying from a sales person who knows the “Do’s” and “Don’ts” of their culture. 

We will train you how to “stand out” as a cross-cultural sales professional. You will learn a number of culturally sensitive sales skills that provide you with valuable “competitive edges” when selling to prospects from different cultures. 

Our cultural sensitivity seminar will include a Your Cultural Profile Report and Your Cultural Gaps and Barriers Report identifying the cross-cultural gaps and barriers you have with people in/from up to 100 countries and outlines how you can overcome the specific cultural gaps and barriers you have with them.

Complimentary Post-Training Support 

For our clients who have asked us for a customized seminar, we provide complimentary post-training support to make sure they achieve the highest possible ROI from their investment in cross-cultural training from our company. Specifically: Implementation Coaching; Monthly Cultural Events Report; and Cultural Profiles.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365.

I’ll do my best to respond to you before the end of the business day.

Thank you,



The Oakville, Milton and District Real Estate Board highly recommends Bill Dennis’ seminar “Negotiating & Selling to Different Cultures & Generations” because of the very enthusiastic and positive feedback from our members.
Cyndi Amodeo, Manager of Professional Development and EventsThe Oakville, Miton and District Real Estate Board