Most sales professionals do not think about the fact that each generation has its own unique culture of beliefs, values, motivations, behaviors, and expectations.

However, each generation very much has a generational cultural of “Do’s” and “Don’ts”

People tend to buy from sales people who they like, feel comfortable with, and with whom they can easily relate.

So it is very important for a sales person to be able adjust their behavior and communications with a prospect from a different generation so that they show that they understand the values and expectations of prospect from a different generation and can relate effectively with them. Having this skill can be a strong “competitive edge” in cross generational sales.

Bill’s commitment is to provide the highest level of cross-generational understanding, insights, and information to clients.  The training value we provide is significantly enhanced by providing complimentary post-presentation support.

Complimentary Post-Training Support 

We provide our clients complimentary Implementation Coaching for three months once training is completed to make sure they achieve the highest possible ROI from the cross generational training we provided.  After that, coaching is provided at a reasonable rate.

For a complimentary discussion on how I might assist you, please go to the Contact Bill tab of this website; or send me an e-mail at; or call me at 905-599-6365.

I’ll do my best to respond to you before the end of the business day.

Thank you,